Published by isobel.regan@dontpanicprojects.com
Published Date 05.04.2024 
Performics’ budget optimisation tool, Social Hero, has been shortlisted for Best Social Technology at the Global Business Tech Awards, a testament to our team’s dedication to innovative digital solutions.
Who We Are
Performics is Publicis Media’s performance agency solution, innovating to create custom products and solutions that enhance performance marketing using AI and machine learning. We have developed over 20 proprietary products, used extensively throughout the agency and by some of the world’s largest agencies.
What Do the Global Business Tech Awards Mean to Us?
Being shortlisted for the Global Business Tech Award underscores our commitment to creating high-performance campaign tools. Our central Technology & Intelligence team focuses on product curation to meet client needs. This nomination not only highlights our technical expertise in marketing, but also propels us to further advance our capabilities.
What are we nominated for?
Social Hero, a key product of Performics, is the leading budget optimisation tool used across Publicis Media agencies. It addresses the increasing complexity of social media investment, simplifying initiatives and aiding in efficient budget reallocation. This nomination validates the importance of Social Hero in planning and reflects the passion of the Performics team.
