Published by Sue Johns-Chapman
Published Date 05.02.2025 
We were thrilled to learn that we’ve been shortlisted for both Best Use of Data and Best AI-Driven Business Intelligence Tool at the Global Business Tech Awards. This recognition is a testament to our drive to transform the retail industry through cutting-edge analytics and AI-powered insights.
KPMG Dash is a powerful retail analytics platform designed to help businesses navigate today’s ever-evolving retail landscape. By integrating internal business data with over 3 billion external data points, Dash provides retailers with actionable insights to:
- Identify new locations for estate growth and right-sizing.
- Optimise store performance to maximise profitability.
- Reduce controllable costs and improve operational efficiency.
- Understand granular customer behaviours to enhance targeting strategies.
- Determine the ideal product mix for each store location.
At its core, Dash leverages advanced machine learning algorithms to provide highly accurate forecasts and data-driven recommendations, enabling businesses to make informed decisions with confidence.
Dash was born from a firm-wide initiative at KPMG to enhance advisory offerings with technology, data, and AI. After delivering over 50 consulting engagements in estate strategy and optimisation, we identified a recurring challenge: retailers needed a scalable, AI-powered solution to drive long-term, data-backed decision-making.
With proprietary data, expert data scientists, and an unwavering commitment to client success, we developed Dash as a transformative digital product that democratises access to powerful retail intelligence.
Key features that set Dash apart include:
- 90%+ accuracy in store performance predictions, ensuring data-driven decision-making.
- An integrated data model combining multiple sources for a holistic view of business operations.
- Intuitive dashboards and visualisation tools that make complex analytics accessible to all stakeholders.
- AI-powered recommendation engine surfacing actionable insights tailored to each business’s needs.
Dash has already delivered significant results, including:
- Identified 6% revenue savings for a mixed-goods retailer.
- Predicted store performance with 98% accuracy for a leading fashion retailer, leading to an optimised store network.
- Uncovered £15 million in potential cost savings for a top 4 supermarket.
Being shortlisted for the Global Business Tech Awards is fantastic and recognition of the dedication, innovation, and hard work of the entire Dash team. Developing a platform that seamlessly blends AI, machine learning, and real-world business intelligence has been both challenging and rewarding.
One of our clients perfectly summed up the impact of Dash:
“Dash is an embarrassment of riches. You have delivered more insight in two days than our existing supplier has in two years. They will never reach this level.”
While we are incredibly proud of this achievement, we see it as just the beginning. Dash continues to evolve, incorporating the latest advancements in AI and machine learning to further enhance its capabilities.
Find out more about KPMG Dash and how we’re transforming retail analytics:
