Published by Sue Johns-Chapman
Published Date 04.02.2026 
Being shortlisted for the Global Business Tech Awards is a proud moment for Revieve – and a meaningful milestone in our mission to redefine how consumers discover, understand, and purchase beauty products in a digital-first world.
As a company dedicated to advancing personalization, AI innovation, and emotionally intelligent commerce, this recognition validates both our vision and the real-world impact our technology delivers for global beauty brands and retailers.
Who We Are and What We Do
Revieve is a global leader in AI-powered beauty and wellness technology, helping brands deliver deeply personalized, data-driven shopping experiences across skincare, makeup, and hair care. Our platform combines Generative AI, proprietary BeautyML™ technology, and advanced diagnostics to guide consumers with relevance, empathy, and precision – whether online, in-app, or in-store.
At the heart of our offering is the belief that beauty is personal. Consumers expect guidance that reflects their unique needs, preferences, and aspirations – not generic recommendations or static product lists. Revieve exists to make that level of personalization scalable, actionable, and measurable for brands worldwide.
The Award-Nominated Innovation: Next Gen AI Advisors
Our shortlisted entry focuses on Revieve’s Next Gen AI Advisors, an advanced suite of AI-powered beauty advisors designed to transform the digital shopping experience from transactional to truly conversational.
Unlike traditional personalization tools, the Next Gen AI Advisors provide real-time, context-aware guidance across skincare, makeup, and hair care. Consumers can ask complex questions, explore products intuitively, and receive recommendations that adapt dynamically to their needs, preferences, and inspiration.
A key differentiator is Beauty Fusion – Revieve’s inspiration-driven framework that bridges the gap between aspiration and purchase. Features such as Match My Look and Shop by Inspiration allow consumers to move seamlessly from visual inspiration to personalized product recommendations that make sense for them.
Behind the scenes, the platform captures rich zero and first-party data, enabling brands to better understand consumer behavior, refine personalization strategies, and drive long-term loyalty – all while respecting privacy and consent.
Solving Real Industry Challenges
The beauty industry has long struggled with one-size-fits-all digital experiences. Static quizzes, generic content, and basic recommendation engines fail to reflect the complexity of individual skin, hair, tone, lifestyle, and personal style.
Revieve’s Next Gen AI Advisors address these challenges by:
- Replacing static interactions with dynamic, conversational guidance
- Aligning inspiration, education, and product discovery in one experience
- Reducing friction in the purchase journey
- Turning digital engagement into actionable insights for brands
The result is an experience that feels human, intuitive, and emotionally engaging – while delivering measurable commercial impact.
Proven Results at Scale
The success of the Next Gen AI Advisors is backed by strong performance metrics across global partners:
- JCPenney achieved a 108% uplift in conversions for mass brands, a 23% increase in skincare AOV, and more than double the time spent on site.
- Super-Pharm saw a 232% increase in online conversions and a 275% rise in virtual try-on conversion rates.
- BABOR recorded a 442% increase in conversions and a 19% uplift in average order value.
- Paula’s Choice Taiwan achieved a 187% conversion increase and generated significant revenue through AI-powered product recommendations.
In addition to revenue and conversion gains, brands benefit from millions of high-quality data points captured annually — powering smarter personalization, better product strategies, and more sustainable retail decisions.
What the Recognition Means to Our Team
Entering the Global Business Tech Awards was an opportunity to reflect on how far our technology – and our team – have come. Being shortlisted reinforces that innovation is not just about advanced technology, but about solving real problems and creating meaningful value for both consumers and brands.
As one Revieve partner shared:
“Our partnership with Revieve allows us to deliver on our customers’ desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.” – Jo Osborne, SVP Beauty & Center Core, JCPenney
For our team, this shortlist recognition is both a celebration and a motivator. It energizes us to continue pushing boundaries, advancing responsible AI, and shaping the future of personalized commerce.
Looking Ahead
As the awards journey continues, we are proud to stand alongside other innovators shaping the future of business technology. Whether we take home the trophy or not, being shortlisted affirms our belief that AI-powered personalization is no longer optional – it is essential.
We look forward to sharing more insights, case studies, and innovations throughout the awards cycle – and to continuing our work helping beauty brands create experiences that truly connect.
