2021 Winners
The 2021 Global Business Tech Awards were announced in a virtual celebration on Thursday, June 17 at 7PM BST. Congratulations to all of our 2021 Winners!
Book of the Night Winner Assets What Our Winners Say Trophy Shop
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Our Event Sponsors & Partners
Testimonials
"Given our primary focus on the PropTech industry, being shortlisted for the GBTA 2024 in the PropTech category is a highly sought-after accomplishment for our team. We are honored to be recognized as a finalist for the PropTech Company of the Year. This nomination is a testament to our team’s dedication and expertise in the PropTech industry as well as our unwavering commitment to providing innovative technology solutions that drive success for our clients in the real estate sector."
Leobit
“I’m immensely proud of what we’ve accomplished together, seeing the incredible capabilities of the Empire platform. Being shortlisted for the Global Business Tech Awards is another great testament to what long-term, meaningful partnerships like ours can achieve when we work together.”
BritNed
"Our team is ecstatic to announce that Campaign Measurement System has been shortlisted for the “Transformation Through Tech” award at the Global Business Tech Awards! This recognition is a testament to our innovative spirit, adaptability to change, and unwavering commitment to continuously enhancing our solutions to meet the rapidly evolving technological landscape. It reflects the trust and confidence placed in us by both our clients and industry peers, reinforcing our position as a leader for years to come."
Campaign Measurement System
"To have been shortlisted at this year’s Global Business Tech Awards, is not only hugely significant for Mark personally but is also a great validation of all the hard work and dedication that our team has put into growing the business and shaping it into the amazing success that it is today."
de Novo Solutions
The recognition in the Global Business Tech Awards shortlist is a great honor for the company and marks its impressive digital transformation journey. Thai Son Nguyen, CEO at SmartOSC emphasizes “It signifies our commitment to innovation, adaptability to change, and consistent enhancement of our offerings to meet the rapidly evolving technological landscape. Such recognition reflects the trust and confidence placed in us by both our clients and industry peers and reinforces our position as a leader in the industry for years to come. Going forward, we are dedicated to advancing its mission by transitioning from an eCommerce agency to a technology enabler.”
SmartOSC
"Our team is ecstatic to announce that Campaign Measurement System has been shortlisted for the “Transformation Through Tech” award at the Global Business Tech Awards! This recognition is a testament to our innovative spirit, adaptability to change, and unwavering commitment to continuously enhancing our solutions to meet the rapidly evolving technological landscape. It reflects the trust and confidence placed in us by both our clients and industry peers, reinforcing our position as a leader for years to come."
Turkcell
Winners Announcement Countdown
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