Published by Sue Johns-Chapman
Published Date 30.01.2025 
TeqBlaze: Redefining Programmatic Advertising
TeqBlaze offers a comprehensive suite of white-label solutions, including customizable SSP, DSP, SDK, Ad Servers and Ad Exchange platforms, tailored to meet the needs of publishers, advertisers, and agencies. Our approach not only enhances ad operations but also boosts overall performance efficiency. In 2024, we expanded our client base from 45 to 53 and successfully maintained a 91% retention rate. Our affiliation with leading industry bodies such as ID5, Prebid, IAB Tech Lab, and IAB TechLab has significantly contributed to the development of global standards and cutting-edge technologies in the ad tech realm.
A Celebration of Our Innovations
This year’s Global Business Tech Awards have recognized TeqBlaze in several categories, highlighting our commitment to innovation:
- Best Use of AI/Innovation: Our Supply Path Optimization (SPO) Toolkit has transformed the management of ad traffic, ensuring only high-value, verified traffic reaches DSPs, thus maximizing ROI and enhancing operational transparency and efficiency.
- Best Use of Data: The SPO Toolkit excels again for its capability to utilize real-time data effectively, allowing advertisers to dynamically fine-tune strategies, which significantly elevates the quality and effectiveness of ad inventory.
- Tech Deal of the Year: Through our strategic partnerships with ID5 and Prebid, TeqBlaze has transcended the traditional vendor role to become a key contributor and driver in the programmatic advertising industry. These collaborations enable us to set new standards for transparency and cooperation, significantly impacting the landscape beyond mere service provision.
- AdTech Company of the Year: Our rapid growth and strong client retention rate reflect our commitment to effective strategies and operational excellence. The recognition also speaks to our solid market reputation and the depth of our product portfolio, aligning with the evolving needs of the ad tech industry.
Insights from Leadership
Niki, CEO of TeqBlaze, shares: “When we began 2024 as a newly independent company, we also earned a finalist position for AdTech Company of the Year. Reflecting on our entry form from last year, it’s clear how much we’ve achieved in a short time. It’s a testament to our strategic focus and the hard work of our team.“
Olga Zharuk, CPO, notes: “It’s really exciting to see our efforts recognized in two technical categories at this year’s awards. It’s a nod to our team’s hard work and dedication to pushing the boundaries with our technology-first approach in ad tech.”
Conclusion
As we reflect on these achievements, TeqBlaze is more committed than ever to advancing the field of programmatic advertising. Our recognition at the Global Business Tech Awards not only celebrates our past achievements but also motivates us to continue driving innovation in the industry.
Connect With TeqBlaze
