Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Olga Andrienko | HEAD OF GLOBAL MARKETING | SEMRUSH

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Chris Barnicott | Chief Technology Officer | SSE plc

Chris is currently the Chief Technology Officer for SSE and has over 25 years of experience with technology strategy and solutions for consumers, business and industry. Chris’ career has spanned the beginnings of cable TV, internet and communications in the UK with Virgin Media and the digital evolution of the energy industry with Centrica and SSE.

Montserrat Cano | International SEO & Digital Marketing Consultant

Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.

Gerardo Casas | Head of Ecommerce | TOYS R US IBERIA SA

Computer Engineer with 20 years of experience in technological consulting and business in various sectors (Banking, Large Distribution, Franchises or Tech). In 2006, he launched the first Gourmet Food and Wine Marketplace in Spain, integrating 140 suppliers and 60 dropshippers into sector compliance. Mentor and Tutor in specialized Masters at the University of Malaga, EAE, Camilo Jose Cela, Windup or Cibus. Strategy consultant in leading companies in their sector such as FxStreet, Bulevip, Hispatec or Beclimb. As Marketplace Manager at Iskay Pet, he coordinated the launch of one of the first 3 Marketplaces in the country with Mirakl. Gerardo is currently Head of Ecommerce for ToysRus Spain & Portugal.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and building high performing, resilient and happy teams, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got into the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Commercial Director for Microsoft Advertising, for the past 6.5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of talented media sales consultants and juggling life as a proud mother of two children, 5 and 2.

Keith Goode | PRINCIPAL SEO PRODUCT MANAGER | COX AUTOMOTIVE INC

Keith Goode is a Principal SEO Product Manager at Cox Automotive Inc. and brings over 20 years of experience in the online sphere and over 14 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit (DMO), State of Search, Cross Forum, and DeepSEOCon. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.

Richard Gregory | Co-founder | AgencyNXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Marcus Hadfield | Chief Strategy Officer | Apadmi

With over twenty years’ experience in digital and brand marketing, he’s delivered award-winning campaigns across every discipline and most sectors. In 2017, he jumped into the mobile world, and since then has helped clients get more out of their technology offering. He now splits his time between leading on strategy for Apadmi’s clients and working with Apadmi Ventures to identify and support the highly scalable tech start-ups they work with. Clients have included Expedia, Argos, Costa, United Utilities, American Airlines, Cross-country Trains, Which?, Homebase, Co-op, Aldi, World Vision and more.

Steve Hilton | CEO | Liberty Apps

Founder of an agency started in 2008 to produce life changing smart phone applications. We've grown organically to create apps for big names including Warburtons, Microsoft & IBM. Recently spoke at TedX and International Business Festival Invited by the British Computer Society to deliver talks around the UK Presented technology talks at 20+ events regarding Culture, Chatbots & Mobile Apps Recent personal recognition includes: * Winner of the NHS Hackday * Winner of the Homeless Hack * Winner of Hacking the Future of Energy * Most notable app at the Public Health England HackX Lives to improve lives across the globe using smart phone technologies.

Phil Hobden | Head of Digital Sales | Wolters Kluwer

With a background over 15 years in financial services & the Fintech accountancy sectors, Phil has worked for some of the largest and most innovative businesses in these industries, including Intuit, Natwest Banking Group, HSBC and now Wolters Kluwer. Phil is a contributor for Elite Business Magazine online, a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022 , a public speaker (having spoken at Elite Business Live x3, Accountex x3, QuickBooks Get Connected and more) and guested on numerous industry podcasts and webinars including with industry bodies such as the ACCA. During his previous role at funding platform Capitalise as their Head of Customer Education he worked with over 1500 accountants, from Top 25 through to leading niche and boutique firms across the UK and South Africa, to help them implement funding as a service within their firms.

John Jones | Corporate Partner | Beever And Struthers |

John leads Beever and Struthers' Corporate Team, having been made a Partner in 1999. Beever and Struthers is an award-winning firm of Chartered Accountants and Business Advisors in Manchester, Blackburn and London, and currently rank in the Top 50 firms nationally and Top 10 firms in the North West. John is a local council member of Greater Manchester Chamber of Commerce and has been co-opted to the Partnership Steering Group of the Business Growth Hub. He was Chairman of Pro-Manchester from 2014 - 2015.

Abraham Joseph | Consulting Director | iotinsights

Abraham Joseph is Director of Consulting at IDC. He is responsible for consulting business in six verticals: financial services, healthcare, government, energy retail and manufacturing.

Alan K'necht | Public Speaker & Principle | K'nechtology Inc |

Alan K'necht started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolve into Social Media. For over 25 plus years he’s provided consulting services ranging from web development, analytics, search marketing/SEO and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses. Through analytics, Alan has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. At present he operates his consulting company K'nechtology Inc.

LinkedIn profile

Lada Kalashnikova | Head of SEO | COPYBET EU LTD

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Steve Kuncewicz | Partner & Head of Creative, Digital & Marketing Sector Group | BLM Law |

Steve is a Partner and Head of Creative, Digital and Marketing at Clyde & Co in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500’s 2019 edition, and was a Co-founder if the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor and Co-Chair of Creative ProManchester.

Jude Liemburg | Director of Marketing | GOARC

Bringing over 15 years of experience as a marketing professional in the high-tech industry, working with companies to create and strengthen their market position internationally. Extensive global marketing experience in the B2B industry, development, establishment and on-going marketing activities of both start-up companies and large corporations. Highly experienced at marketing strategies and initiatives that are aimed to facilitate the company's business goals, while contributing to the company product's distribution, sales, revenue and the perception of its brand.

Erica Livermore | Chief Technology Officer | TGI Fridays UK

Erica Joined Fridays UK in May 2020 as Central Services and Project Director and moved into the role of CTO in October 2020 with responsibilities for IT, Business Solutions and Central Services. A law graduate with a passion for technology Erica has successfully led large-scale transformation projects on Cloud Technology, IT Infostructure, Consumer Facing UI and UX. Erica’s experience spans across a multitude of sectors and international markets having spent 4 years with the Swedish BPO leading specialist Transcom WorldWide part of the Kinnevik Group and 7 years with De Vere Group & Starwood Capital. More recently Erica joined from Virgin Active UK where she held the position of CXI Director.

Trond Lyngbø | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Amit Masram | HR Technology and Scale-up Expert

Amit is a multi-award-winning global HR Leader with over 15 years of experience in regional and international roles across Europe, North America, and Asia. He worked in SaaS-based technology and high-growth organizations in multiple countries in Digital HR Transformation, Strategic Business Partnering, OD, and Change roles. He has demonstrated success and expertise in accelerating the scale-up of tech companies leveraging digital HR, process automation, and AI-led HR Technologies. He is passionate about leveraging technology to create exceptional digital employee experience and advocates investing in developing a future digital workplace. He is a mentor to tech start-ups incubators and is involved with several, not for profits focused on building digital skills for children and youth. He has lived and worked in the UK, USA, Canada, India, Singapore, and Malaysia and enjoys deep connections in the global technology communities. Amit is a regular speaker in global HR tech summits and international marquee conferences.

Aoife McIlraith | Global Search & Marketing Consultant

Aoife McIlraith is an award-winning international search consultant. She has worked in marketing for over 22 years, specializing in international SEO and multilingual digital strategies for global brands. Her most recent role was VP product marketing with Semrush. A regular speaker at international conferences she is also on multiple judging panels for country and global awards. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. She holds a post grad in programming and works with Enterprise Ireland as a mentor to early stage tech start ups.

Mazen Mroueh Mroueh | HEAD OF DIGITAL & PARTNERSHIPS

Mazen has been in many leaderships and Senior roles, currently he is the head of Digital & Partnerships at Digicrowns and Advisor at Techcombank, based between the Netherlands and Vietnam. Leading a Big team of experts based in Europe and his responsibilities cover MKT/Media, Martech, CRM, Affiliate, Website/SEO, Digital transformation, and innovation. Mazen overseed Global Digital media strategies, media pitches, digital transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-Tok. Next to that, Mazen is an Ambassador and Advisor for many Web 3.0 projects (Fitness, gaming, and others) Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 77 full marathons completed and many ultras.

Rejoice Ojiaku | SEO Specialist & Content Strategist | Feedia LTD

Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.

Tiago Perdigao | CEO | Fractal Mind

Tiago is an experienced Manager with +25 years of experience in the areas of marketing, sales and retail, having worked in companies such as adidas, Jeronimo Martins, Sonae and FNAC. He has worked for adidas in several Marketing roles in Europe and the MENA, where he received many media, activation and retail awards. He also as been part of several jury panels in marketing awards events on the region. Always pioneering in the use of new technologies to the business world, he took on gamification as his latest challenge in 2017, currently leading Gamification startups in both Portugal and the UK. He achieved is Bachelors in Management in Portugal, followed by an MBA with Marketing focus in the UK. More recently he concluded a Post-Graduation Diploma in Retail Management and another in Arts Markets and Collections. He is also a long time Member of the CIM (MCIM) and (believe it or not!) a Chartered Accountant.

Pankaj Pilaniwala | Product Manager | Google

Pankaj Pilaniwala is an insightful Product leader who has extensive experience in creating impactful products that can grow businesses and change lives. He's led and built products in Edtech, Fintech, and other customer-facing technologies - including running a startup that gamified learning experience. He understands how to create data-driven products that give customers what they need. He brings together expertise in tech, and people management skills when it comes to creating an aesthetically pleasing tech ecosystem. His product acumen makes him an inspirational leader. He is an expert in his field. He is a true innovator who constantly explores new technologies to create new solutions to provide customers with the best possible experiences and has a proven track record of delivering delightful product experiences.

Plamen Popov | Head of Organic Growth | Acronis

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Erin Portsmouth | ASSOCIATE DIRECTOR OF STRATEGY PLANNING AND DEVELOPMENT | NHS GREATER MANCHESTER INTEGRATED CARE

Erin is a Chartered public relations practitioner who worked for ten years in private sector marketing and communications consultancies, and for the past thirteen years has worked in the National Health Service. She is currently Associate Director of Strategy, Planning and Development for the Oldham team within NHS Greater Manchester Integrated Care, where she oversees a strategic portfolio that also includes communications, engagement, public affairs, equality and diversity, organisational development and governance. She has a Masters degree in public relations, is a Fellow of the Chartered Institute of Public Relations (CIPR) and served on the CIPR North West Group Committee as a volunteer for ten years, also holding a three year term as Chair. She was appointed to the Board of Trustees of homelessness charity Emmaus Salford in 2017, and is a Non-Executive Director of Oldham Community Leisure.

Raul Queiroz | Head Designer | Rede D'Or São Luiz

I’m a 24 year multidisciplinary experienced Designer, Art Director and Illustrator with passages through the main advertising and digital agencies in Rio de Janeiro where I could, in addition to managing creative teams and winning some awards, start and maintain digital transformation processes. Because of my diverse career path, I've been working with products with several business models and scopes, bringing the design vision in addition to a business and a communication vision. Now, I'm Head Designer at Rede D'Or São Luiz, the major health company in Brazil.

Sathya Shankara | Web Performance Manger | Ericsson

Sathya Shankara is based in India and has 13+ years of SEO experience. He worked for different global brands including Ecommerce, Healthcare, Software and Telcom. Currently he is working as global SEO Manager for Ericsson, focusing on implementation of SEO best practices & organic traffic growth.

Sophia Story | Chief Change Maker | 3 Sided Cube

Puff Story is Co-Founder of 3 Sided Cube Inc, responsible for the client relationships and impact of projects. Named as one of the top 100 most influential business developers in the UK, Puff is known for her contagious laughter, love of neon colours and an unrelenting passion to help organisations such as the American Red Cross, World Resources Institute and numerous UN agencies to make a real difference. Puff has vast amounts of practical experience in a variety of industries but has a love for using tech for good in the NGO, charity and third sector.

Naomi Timperley | Co Founder | Tech North Advocates

Co Founder of Tech North Advocates and GSI. Proud to be in the top 50 Computer Weekly Most Influential Women in UK IT 2018, 2019, 2020, 3rd most influential woman in 2021 and 4th in 2022. Naomi is an experienced growth and innovation consultant with established relationships across the UK. She has extensive experience working with start-ups and growth businesses particularly in the tech, digital and creative sectors. Naomi has been a mentor for 8 years and mentored several hundred businesses. She an Honorary Industry Fellow at the University of Salford Business School and chair of the Industry Advisory Board. Naomi also sits on the board of charity Digital Inc and Social Enterprise PIE. She was previously chair of Future Everything.

LinkedIn profile

Dan Walsh | Co-Owner and Strategy Director | The Business Side

Dan is a marketing and communications strategist that has worked across entertainment, lifestyle and culture for over 20 years. In this time, he has founded and sold two award-winning communications agencies, worked as a consultant director for a broad range of global, entertainment and lifestyle brands and held the post of Head of Communications at Sky Creative Agency, Sky’s in-house advertising and creative agency and the largest in-house agency in Europe. He is currently the co-owner of The Business Side, a consultancy that specialises in providing a range of services and support to creative businesses.

Kim Watts | Lecturer of B2B Marketing | The University of Bath

Kim Watts is a Business-to-Business and Strategic Marketing assistant professor at the University of Bath School of Management. Teaching predominantly post-graduate and final-year students, Kim brings the curriculum to life taking a science and research-based approach supported by practical examples and cases from practice. In addition to her teaching, she is undertaking a PhD in Marketing examining how technology firms develop their strategic marketing capabilities and move beyond marketing being the “colouring-in” department. Before entering academia, Kim’s extensive experience in business turnaround and cut her teeth in marketing working as a sponsor liaison for the UK’s Land-Speed Record team’s most recent 1,000 mph record attempt.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

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