Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The judging session will take place on May 19, with the shortlist being announced on Friday, May 21, 2021.

The awards will be judged by some of the biggest names in the Tech and Digital sector. Click here to see this year’s judging panel.

June 17

Winners Announced

Judging Criteria

Judges will consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to activities conducted from April 2020 – April 2021.




COMPANY OF THE YEAR AWARDS CRITERIA


Judges will be looking for clear company objectives, creative and effective implementation and tangible and demonstrable results in these categories.

  • Clearly identify the objectives of the company and yearly goals.

  • Provide details of recent work to include objectives, implementation, results and evaluation.

  • Provide details of any recent achievements, awards, new business wins, growth or internal/external success.

  • Provide details of any challenges faced and how you overcame them. Judges are looking for your ability to respond to challenging situations and your resourcefulness.


Judges are looking for a company who show exceptional commitment to delivering the very best in their sector, demonstrate best practice and show an innovative and creative approach to the work they deliver.




APPLICATION OF TECH / BEST USE OF DATA CRITERIA


Judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.

  • Clearly identify the budget and objectives.

  • Provide details of your target audience and strategy.

  • Provide details of the implementation and your creativity.

  • Provide details of the results and your evaluation. Judges for tangible results that can be quantified, qualified and substantiated.


Judges are looking for a company who show exceptional commitment to delivering the very best in their sector, demonstrate best practice and show an innovative and creative approach to the work they deliver.




APP OF THE YEAR AWARDS CRITERIA


Judges will be looking for budget information, clear objectives, creative and effective implementation and tangible and demonstrable results in the application award category.

  • Provide a basic overview of the application and its function.

  • Provide the budget and costs involved in producing the app along with the objectives associated with designing/implementing the app.

  • Judges will be looking for how well the strategy suited the target audience.

  • Show evidence of the creativity employed and how this was implemented. Judges are looking for fresh, innovative thinking, best practice examples, partnership working where appropriate, and resourcefulness.

  • Judges are looking for tangible results and evaluation that can be quantified, qualified and substantiated. Ensure these relate to your objectives.


Judges want to know how your App has made a real impact or gained significant traction. Show evidence of best practice and an innovative and creative approach.




BEST USE OF INNOVATION CRITERIA


Judges will be looking for a clear description of an outstanding innovation or tech product, with indication of budget.

  • Provide the budget and costs involved in creating/implementing your innovation.

  • Provide details of the innovation or product including details of the implementation of this work or product.


Judges are looking for an innovation that has led to extraordinary results within a sector and been a pioneer for change leading to transformative outcomes.




TECH DEAL OF THE YEAR CRITERIA


Judges will be looking for a clear description of a tech deal.

  • Overview of the Deal.

  • The value of the Deal.

  • Clearly identify the structure of the deal and its participants.


Judges want to know how this deal has made a real impact or shown significant benefit to a business.




TECHNOLOGY FOR GOOD / TRANSFORMATION THROUGH TECHNOLOGY AWARD CRITERIA


Judges will be looking for a clear description of an outstanding campaign/project or tech innovation that has significantly impacted society and made a lasting a positive change.

  • Provide a basic overview of the Technology and its function.

  • Clearly identify the budget and objectives of the campaign or project.

  • Show evidence of the creativity employed and how this was implemented. Judges are looking for fresh, innovative thinking, best practice examples, partnership working where appropriate, and resourcefulness.

  • Judges are looking for tangible results and evaluation that can be quantified, qualified and substantiated. Ensure these relate to your objectives.


Judges want to know how your campaign or project has made a real impact or gained significant traction. Show evidence of best practice and an innovative and creative approach that has helped change lives for the better.




COMPANY / AGENCY / INDIVIDUAL AWARDS CRITERIA


Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovation approach within the tech sector.

  • Clearly identify the objectives set for the Company / Agency / Individual.

  • Provide details of a recent campaign / project / tech innovation to include objectives, implementation, results and evaluation.

  • Provide details of any recent achievements, awards, new business wins, growth or internal/external success.

  • Provide details of any challenges faced and how you overcame them. Judges are looking for your ability to respond to challenging situations and your resourcefulness.

  • Demonstrate exceptional commitment to delivering the very best in tech, alongside best practice and show an innovative and creative approach.