Judging Criteria

Judging session – 15th January 2025

Shortlist announcement – 17th January 2025

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.

Judges will meet to discuss the highest-scoring entries and then agree on the winner for each category.

The awards will be judged by some of the biggest names in the industry. Click here to see this year’s judging panel.

Judges will consider the structure, presentation and clarity of each entry.

Entries should not exceed 1000 words in total and should relate to activities conducted from July 2023 – November 2024.


COMPANY OF THE YEAR AWARDS

Please complete the following sections providing details of the company that you are entering. Please note entries must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Company objectives (1-10 points)

Tell us what you were looking to achieve and any targets that have been set within the company to help achieve your goals. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

  • Recent work example(s) (1-10 points)

Please include details of recent client or campaign work. How does your recent work display creativity and make your company stand out amongst others?

  • Details of any recent achievements (1-10 points)

What makes your company stand out? Please include details of any achievements you feel make your company award-worthy. What are you proud of?

  • Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

  • Why should your company win? (1-10 points)

Please detail what you feel makes you stand out amongst others and why you feel your entry is award-winning. What makes you unique? What gives you the competitive edge?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

APPLICATION OF TECH/BEST USE OF DATA/APP OF THE YEAR AWARDS

Please complete the following sections providing details of the project that you are entering. Please note entries must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Overview of Application/Campaign/App

Please provide the judges with a synopsis of the entry.

  • Objective(s) & budget (1-10 points)

Tell us what you were looking to achieve from the app/campaign/application and any targets that were set. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

Please include a breakdown of implementation costs, staffing costs, agency fees etc. All elements of the entry form are confidential, and judges will not share this information. If you are unable to provide a detailed budget breakdown, please include the financial band your budget is within along with the percentage budget allocated for staffing costs, agency fees and media spend etc.

  • Target audience & strategy (1-10 points)

Please provide us with details around the audience you were targeting and your overall strategy to reach them as well as the strategy to meet the overall objectives.

  • Implementation & creativity (1-10 points)

Please give us a detailed explanation of your implementation for the app/campaign/application. Include screenshots to help us visualize campaigns. Provide information on the creativity of the campaign.

  • Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

  • Results & evaluation (1-10 points)

Please relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible.

  • Why should your entry win? (1-10 points)

What do you think sets your app/campaign/application apart from the other campaigns being judged? Judges will in particular be looking for the thing that makes this entry different to the others, what is unique?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

INNOVATION AWARD

Please complete the following sections providing details of the innovation that you are entering. Please note entries must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Overview of Innovation

Please provide the judges with a synopsis of what the innovation does and how it adds value to the end user.

  • Total budget

Please include costs associated with running the innovation and how much you intend to or do sell the innovation for.

  • Existing problems and target audience (1-10 points)

Please include details outlining the problems that this innovation solves and how if at all these problems were previously dealt with. Entrants should detail who the target customers or users of this product are.

  • USP and Features (1-10 points)

Please outline what is the innovation’s unique proposition. Entrants should highlight the major features that are unique to the innovation which help solve a customer problem or benefit the customer positively.

  • Key Metrics (1-10 points)

Please detail what key metrics have you used to measure whether this innovation is successful. I.e., does it save money, make things faster, or generate more revenue?

  • Why should your innovation win? (1-10 points)

What single thing about your innovation is not done by anyone else? What makes it stand out to be award-worthy?

Please include a login and password for numerous users to access your software.

We ask you to send a ‘Global Business Tech Awards’ log-in to allow judges to be able to test and evaluate your product if they feel necessary. In addition, if you’d like to provide a demo or video, please provide the link below.

Please note if you’re unable to provide a login please contact awards@dontpanicprojects.com. Judging is based on the application form and the judges’ industry knowledge of the tools. They are a highly experienced judging panel with in-depth industry knowledge. The tool log-ins requested are for any judges who feel that want to delve deeper into any claims/functionality detailed in the entry.

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

TECH DEAL OF THE YEAR AWARD

Please complete the following sections. Please note entries must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Overview of Deal

Please provide the judges with a synopsis of the tech deal.

  • Deal Value

If you are unable to provide a total deal value, please include the financial band your deal value is in. All elements of the entry form are confidential, and judges will not share this information.

  • Deal Structure/Participants (1-10 points)

Please provide a detailed description of the deal structure along with other participants involved in the deal and what their involvement was specifically.

  • Why do you think this deal should be awarded Deal of the Year? (1-10 points)

Please detail what you feel makes your deal stand out amongst others and why you feel your entry is award-winning. What makes this deal unique?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

TRANSFORMATION THROUGH TECH/TECHNOLOGY FOR GOOD AWARD

Please complete the following sections. Please note entries must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Overview

Please provide the judges with a synopsis of what the technology does and how it adds value to the end user.

  • Objective and Budget (1-10 points)

Tell us what you were looking to achieve and any targets that were set. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

Please include a breakdown of implementation costs, staffing costs, fees etc. All elements of the entry form are confidential, and judges will not share this information. If you are unable to provide a detailed budget breakdown, please include the financial band your budget is within along with the percentage budget allocated for staffing costs, fees and media spend etc.

  • Implementation & creativity (1-10 points)

Please give us a detailed explanation of your implementation. Include screenshots to help us visualize the technology. Provide information on the creativity of the technology what did you do differently from others?

  • Results & evaluation (1-10 points)

Please relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible.

  • Why do you think you should win?

Please detail what you feel makes your tech for good stand out amongst others and why you feel your entry is award-winning. What makes this technology unique?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

TECH ACCELERATOR AWARD

Please complete the following sections. Please note entries must not exceed a total word count of 1000 words in this section.

  • Focus of Programme (e.g., innovation in retail) (1-10 points)

Please provide judges with the background and purpose of the programme. What were the objectives and aims?

  • Details of Key Support Offered (e.g., office space, online/offline mentoring) (1-10 points)

Please provide an overview of any support/funding that you have received and how this has supported the programme.

  • Costs to Participate (1-10 points)

Please provide the full costs to participate in the programme along with a breakdown of what the end user will receive in return.

  • Examples of successful participants (1- 10 points)

Please provide the judges with successful case studies that demonstrate how the programme has benefited the end user detailing results wherever relevant.

  • Why do you think you should win?

Please detail what you feel makes your programme stand out amongst others and why you feel your entry is award-winning. What makes this programme unique?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

COMPANY/AGENCY/ENTREPRENEUR AWARDS

Please complete the following sections providing details of the company/agency/individual that you are entering. Please note entries can be self-nominated or nominated by a third party and must not exceed a total word count of 1000 words in this section.

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

  • Overview of the Company/Agency/Entrepreneur

Please include numbers, staff turnover, roles etc for agency and team nominations or current and previous job roles etc for individual nominations.

  • Company/Agency/Entrepreneur objectives (1-10 points)

Tell us what you were looking to achieve and any targets that have been set within the agency or team to help achieve your goals. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

  • Recent work example(s) (1-10 points)

Please include details of recent client or campaign work. How does your recent work display creativity and make your company/agency/individual stand out amongst others?

  • Details of any recent achievements (1-10 points)

What makes your entry stand out? Please include details of any achievements you feel make your company, agency or individual award worthy. What are you proud of?

  • Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

  • Why should your Company/Agency/Entrepreneur win? (1-10 points)

Please detail what you feel makes you stand out amongst others and why you feel your entry is award-winning. What makes you unique? What gives you the competitive edge?

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting the entry form.

ETHICAL, TRANSPARENT, FAIR & CONFIDENTIAL

The Global Business Tech Awards prides itself on its ethical and transparent process and confidentiality is taken extremely seriously.

Judges are not allowed to enter any of the categories.

All judging discussions are confidential, and the material will not be shared with anyone outside of the judging panel before or after the ceremony. Judging papers will not be shared with any third parties and will be deleted immediately after the judging period. Judges can only access entries they have been asked to score.

Permission to use any material for winning case studies post-event will be sought from entrants.

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Testimonials

"Given our primary focus on the PropTech industry, being shortlisted for the GBTA 2024 in the PropTech category is a highly sought-after accomplishment for our team. We are honored to be recognized as a finalist for the PropTech Company of the Year. This nomination is a testament to our team’s dedication and expertise in the PropTech industry as well as our unwavering commitment to providing innovative technology solutions that drive success for our clients in the real estate sector."
Leobit
“I’m immensely proud of what we’ve accomplished together, seeing the incredible capabilities of the Empire platform. Being shortlisted for the Global Business Tech Awards is another great testament to what long-term, meaningful partnerships like ours can achieve when we work together.”
BritNed
"Our team is ecstatic to announce that Campaign Measurement System has been shortlisted for the “Transformation Through Tech” award at the Global Business Tech Awards! This recognition is a testament to our innovative spirit, adaptability to change, and unwavering commitment to continuously enhancing our solutions to meet the rapidly evolving technological landscape. It reflects the trust and confidence placed in us by both our clients and industry peers, reinforcing our position as a leader for years to come."
Campaign Measurement System
"To have been shortlisted at this year’s Global Business Tech Awards, is not only hugely significant for Mark personally but is also a great validation of all the hard work and dedication that our team has put into growing the business and shaping it into the amazing success that it is today."
de Novo Solutions
The recognition in the Global Business Tech Awards shortlist is a great honor for the company and marks its impressive digital transformation journey. Thai Son Nguyen, CEO at SmartOSC emphasizes “It signifies our commitment to innovation, adaptability to change, and consistent enhancement of our offerings to meet the rapidly evolving technological landscape. Such recognition reflects the trust and confidence placed in us by both our clients and industry peers and reinforces our position as a leader in the industry for years to come. Going forward, we are dedicated to advancing its mission by transitioning from an eCommerce agency to a technology enabler.”
SmartOSC
"Our team is ecstatic to announce that Campaign Measurement System has been shortlisted for the “Transformation Through Tech” award at the Global Business Tech Awards! This recognition is a testament to our innovative spirit, adaptability to change, and unwavering commitment to continuously enhancing our solutions to meet the rapidly evolving technological landscape. It reflects the trust and confidence placed in us by both our clients and industry peers, reinforcing our position as a leader for years to come."
Turkcell
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