News Article ————

Performics ‘IBP’ Shortlisted for Best Use of Data Showcasing Their Technology Capabilities

Author image Published by Sue Johns-Chapman
Published Date 05.04.2023

Performics are extremely proud to have been shortlisted as a finalist for ‘Best Use of Data’ in the Global Business Tech Awards.  This is especially exciting as it is our first shortlist in a Technology Specialist Award, which showcase the best tech from around the world and are judged by leading tech industry experts.

Performance Marketing will always be at the forefront of marketing technology.  The platforms we operate on have become the largest tech companies in the world; the speed of change has meant that the more custom the solution, the more quickly it becomes outdated or replaced by a standard feature within the platform itself. Performics recognised this and therefore pivoted its focus to ‘Technology & Intelligence’ [T&I]. A specialist team with a mission to build modular, light-weight technology and solutions that bridge the gap between advertiser needs and the platforms.

With a singular aim of augmenting our talent with the technology they need, in its 3-year history Performics’ T&I has developed over 20 solutions that are in high circulation throughout our agency today.  With over 20 awards ranging from European Paid Media Awards, European Digital Impact Awards, and even traditional media bodies, we have increased proprietary technology adoption across our clients by 65%.

In the Best Use of Data Category, Performics have been nominated for our proprietary built tool – IBP – an insights and planning framework that uses search data to understand user motivations and market trends and provide a structured approach to marketing and measurement.  The tool allows Search optimisation at scale to be significantly quicker, more efficient, and highly insightful.

This nomination is a huge achievement, and testament to the work of the team behind them.  With Performics’ Technology & Intelligence only established 3 years ago, we have continued to develop and grow from the most certified performance agency to an extremely close working, reshaped team with data analysts at the heart.

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