Published by isobel.regan@dontpanicprojects.com
Published Date 17.04.2024 
It sometimes feels serendipitous that Deazy’s business model fits so perfectly with modern enterprise requirements. We help address the problem of accelerating digital delivery by bringing the best global development talent to resolve technical challenges. So, in a world that has never been more reliant on technology – and, in turn, the tech talent required to design, develop and implement it – our services are hugely in demand.
Being nominated for a Global Business Technology Award is gratifying and feels like an endorsement of our progress, particularly over the past 12 months. We’d love to win in our category of Small Tech Company of the Year, but there is a strong rollcall of finalists, so let’s see what happens on the night.
All about Deazy
When I co-founded Deazy, it was partly due to my struggles with a previous startup when I couldn’t find the required development talent. I realised that I wasn’t the only one, and organisations everywhere face capability and capacity issues within technology, whether that’s product managers, developers, scrum masters, project managers, or QA specialists.
Deazy was launched to address these issues of capability and capacity, and it has been a journey of fast growth ever since. We have delivered over 1,000 engagements, fulfilling more than 66,000 development hours. 97% of our projects are delivered right the first time.
Developers are selected from our curated community of 85 global development partners and managed by our highly experienced, in-house product and delivery experts, who provide the support and resources to guarantee success.
We are constantly improving our offering, and in February 2024 announced the acquisition of Geektastic, which provides customisable, peer-reviewed technical assessments that generate deep technical insight to allow enterprises to identify the best developers quickly.
Geektastic is the only technical assessment platform to offer a fully managed human review process to provide deeper insights into candidates’ coding and interpersonal skills. The acquisition means we can now readily demonstrate the skills and quality within our developer community to potential customers.
Deazy in action
One of our key enterprise clients is RAC. It has an internal digital team but partnered with us to address the challenges of aligning the capability and capacity of teams with its accelerated digital transformation targets. This recently included using Deazy to create two new development squads to build a new digital offering to their customers – Support, Maintenance and Repair, allowing them to get to market in 6 months.
From a standing start, RAC scaled up to nine developers in just three months and has grown to 20+. These resources were identified, screened, and onboarded by Deazy, and they added value to RAC in less than four weeks, as opposed to months for direct recruitment
In addition to this core team, Deazy has also set up a support function to maintain two additional applications. This sits alongside the RAC/Deazy digital teams, allowing them to stay focused on the development of RACs new and core customer products.
Another customer is Popeyes UK, the franchise company responsible for over 200 Popeyes and Burger King restaurants across the UK, Scandinavia, and the UAE. They approached us to create a bespoke highly configurable and scalable new ordering platform that included a global CMS, multiple websites, an admin portal, and online ordering system for both delivery and collection, across two brands in six countries.
The project was part of the company’s launch of 11 UK Popeyes restaurants and several delivery kitchens. Not only were time deadlines met, but there was a tangible impact on the business – the Popeyes store in Stratford now receives 20% of its revenue from the website and Popeyes has scaled to over 30 UK restaurants.
A business with purpose
A key challenge for me, as Deazy has grown, has been maintaining the team culture that has been built. The importance of living out Deazy’s cultural values by making decisions which hold all of them in balance has been especially relevant over the past few years.
Throughout this, we have prioritized employee well-being. We supported our delivery partners in Ukraine in developing business continuity plans and did our utmost to support them as companies and people. We also worked closely with delivery partners in other countries to help them support Ukrainian teams relocating to Poland, Romania, and Georgia.
In what remains a male-dominated industry, we have a fantastic all-female product team, and 40% of the senior leadership team is female, which is something that I’ve yet to see elsewhere. Furthermore, I always encourage the team to seek audacious adventure in exploring new opportunities, which helps give us a sense of drive and purpose.
The future for Deazy
In a world dominated by technology, there has never been a greater demand for developers, and we are ideally positioned to help organisations meet that demand. My ambition is that Deazy will be the go-to solution for technology leaders looking to accelerate their AI and software development by 2025 and we are on track to achieve that.
We are one of the UK’s fastest-growing tech businesses and would be proud to be named Small Tech Company of the Year.
Andy Peddar – CEO and co-founder, Deazy
