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Contentstack: the journey behind the nomination for “The Best SaaS Company of the Year”

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Published Date 22.04.2024

About the company

Contentstack, the leading Composable DXP (digital experience platform) provider, empowers marketers and developers to gain an experience edge and deliver digital experiences that move at the speed of imagination and push the boundaries of what’s possible.

Iconic brands like Sky, Burberry, Chase, Holiday Inn, Mattel, and Mitsubishi trust Contentstack to challenge the status quo and power their most critical content experiences through personalised digital experience, speed, innovation, creativity, and more.

The company’s strategy is ultra-powerful for the expert yet easy to handle for the novice, helping onboard new business users in less than 30 minutes and increasing publishing velocity by up to 90%, powered by headless CMS.


Contentstack’s CEO, Neha Sampat, is a recognised industry leader, serial entrepreneur, and an advocate for women in leadership. Neha has been honored as “Best CEO for Diversity” and “Best CEO for Women” at the 2021 Comparably Best Places to Work Awards. Neha was also named in Inc Magazine’s 2023 Female Founders Top 200 list.

Nishant Patel, CTO and Co-founder, is the visionary behind Contentstack. He also pioneered the concept of “headless CMS” over a decade ago. Formerly Founder and CTO at®, Nishant created one of the industry’s leading integration and automation companies, eventually acquired by SAP.

Frequently recognising as one of the fastest-growing technology companies in North America, Contentstack was ranked #268 on the Deloitte Technology Fast 500™ in 2023.

Famous for its Care without Compromise™, Contentstack has achieved the industry’s highest customer satisfaction rating. The company is also a founding member of the MACH Alliance, an independent non-profit organisation that helps enterprises understand, select, and evolve with best-of-breed composable technologies and leave expensive, slow “monoliths” behind.

Case studies

Contentstack is trusted by some of the world’s leading brands to power their most critical content experiences with uncompromising scale and dependability, including major airline Icelandair.

Switching to Contentstack has allowed Icelandair to answer the increasing demand for personalised travel experiences and omnichannel content delivery. Their technical and creative teams now work turbulence-free.

Since moving to Contentstack, Icelandair has experienced a 90% decrease in the time it takes to push out promotions, 70% faster delivery rates for translations, and an 82% reduction in backlog issues week-over-week. Thanks to multilingual content management, the content team was able to manage 12 languages for 16 locations without leaving the CMS, and the creative and technical teams worked together seamlessly.

A mission driven company

Contentstack’s mission is to make Contentstack indispensable for organisations to tell their stories and connect with people they care about through inspiring, modern experiences.

The company drives the digital experiences of leading brands thanks to unmatched expert services, whether it be retail digital transformation for some of the biggest names of retail or e-commerce solutions through composable commerce.

Contentstack aims to employ the most innovative and passionate talent in the industry and doesn’t let geographical limitations stop them from sourcing the best and brightest.

The company embraces a fully remote working structure, with employees logging in from the U.S., Canada, Europe, India, and APAC. As of 2023, Contentstack has 458 Employees worldwide, and the company grew its employee count by 22.46% YOY.

How it feels to be nominated

“It is a great honour to be nominated in the Best SaaS Company category at this year’s Global Business Tech Awards. We pride ourselves in being a different kind of company that challenges the status quo, and offers unique and innovative solutions that help brands stay relevant in today’s challenging market conditions.” comments Neha Sampat, CEO of Contentstack.

“We are delighted to be shortlisted for the Best SaaS Company of the year category. Digital experiences are now the competitive frontline, the growth and margins winners will be the brands that gain an experience edge. At Contentstack we are proud to empower and equip brands with an experience edge to help them stand out of the crowd.” comments Nishant Patel, CTO and Founder of Contentstack.

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