News Article ————

Performics Honoured to be Presented with Silver in Best Use of Data Category

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 19.06.2023

In a world where cutting-edge technology and business excellence go hand in hand, Performics UK are thrilled to have earnt the prestigious silver award for Best Use of Data at the Global Business Tech Awards 2023. This achievement is a testament to Performics’ unwavering devotion to innovation and our ability to harness the power of data.

Performics UK’s Technology and Intelligence (T&I) team, established over three years ago, were given the challenge of creating modular solutions that would streamline advertisers’ channel usage. Their dedication and forward-thinking approach have resulted in the development of over 20 proprietary solutions, spanning across various markets and widely adopted throughout the agency.

Performics took home the silver award for their insights and planning technology ‘IBP’.  With over 8 billion Google searches conducted daily without an automated SERP analysis system, it was a key objective for us to find a solution to automate this – which resulted in IBP. Now valued as one of our ‘hero’ products, the planning and insights framework analyses search data and provides valuable insights into user intent and market trends across different verticals. In today’s hypercompetitive market, understanding consumer motivations is essential, as it directly impacts brand sales. IBP’s ability to provide comprehensive insights and identify user needs and motivations throughout their journey has transformed the way clients approach market understanding and content strategies. Applying the power of machine learning technology, IBP efficiently determines user motivations behind each search and categorises them into stages of the user journey. This innovative approach enables Performics to offer insights on competitor positions, brand perception, and specific user intentions, empowering clients to make informed decisions about their media strategies across all channels.

Earning the silver award at the Global Business Tech Awards holds an abundance of significance for Performics UK.  It is an honour that showcases our devotion to building data-driven solutions that empower our clients and drive success.

It is a testament to our relentless pursuit of innovation and our ability to transform the way data is applied to media campaigns. With IBP as our flagship tool, we at Performics have been dedicated to our commitment to understanding consumer motivations and providing clients with a holistic perception of their brand. This remarkable achievement solidifies our position as a leader in the field, always ahead of the curve, and reinforces our dedication to driving excellence through data-driven solutions.

Share Facebook LinkedIn Twitter

Related News

Image: Mastering the Business Tech Awards: Insider Tips from a Judge Mastering the Business Tech Awards: Insider Tips from a Judge By Phil Hobden I’ve been supporting the UK and Global Business Tech Awards for the past three years as a judge. Being part of this has given me the chance to witness the brilliance of tech entrepreneurs both in the UK and beyond, but equally, I’ve seen potentially great products and results hampered by applications […] Read More
Image: Innovators, Disruptors and Leaders in Tech Innovators, Disruptors and Leaders in Tech The Global Business Tech Awards 2024 judges, scored, deliberated and came to the conclusion that these are the Top Tech companies who are benchmarking best practice in the industry and are the ones to watch. Whether you are looking to collaborate or delving into tech investment the Global Business Tech Awards Judges’ List is for […] Read More
Image: HubpyPlatform Shortlisted for Global Business Tech Awards 2024: Driving Transformation Through Technology in Cross-Border E-Business HubpyPlatform Shortlisted for Global Business Tech Awards 2024: Driving Transformation Through Technology in Cross-Border E-Business We are delighted to share that our HubpyPlatform has been shortlisted for the esteemed Transformation Through Technology award at the Global Business Tech Awards 2024! This recognition highlights our unwavering commitment to harnessing advanced technology for business digitalisation practices. Stay tuned as we continue our journey to innovate and lead the way in transforming the cross-border […] Read More
Image: Celebrating Excellence: rankingCoach Wins App of the Year at Global Business Tech Awards Celebrating Excellence: rankingCoach Wins App of the Year at Global Business Tech Awards We are thrilled to announce that rankingCoach has been awarded the prestigious App of the Year at the Global Business Tech Awards. This recognition highlights our commitment to revolutionizing digital marketing through artificial intelligence, specifically tailored for small and medium-sized businesses (SMBs). A Pioneering AI-Driven Digital Marketing Tool rankingCoach is an advanced AI-powered platform that […] Read More